March 30, 2023

YouTube TVa CNET Editor’s Choice award pick — announced Thursday it is raising its prices from $65 a month to $73 a month. New subscribers will be charged the new price starting now, while existing subscribers will be charged the updated price starting April 18.

“As content costs have risen and we continue to invest in our quality of service, we’ll be adjusting our monthly cost, after 3 years, from $64.99/mo to $72.99/mo, in order to bring you the best possible TV service,” YouTube TV wrote on Twitter.

While YouTube TV said new subscribers will be charged the new price starting now, the service is offering those same subscribers $10 off their first three months of the base YouTube TV plan. That means new subscribers will effectively be charged $63 for their first three months before the price reverts back to $73 a month.

YouTube TV also said it was lowering the price of its 4K Plus add-on to $10 a month. This service costed $20 a month previously.

Some people on Twitter speculated that this price increase was due to NFL Sunday Ticket coming to YouTube. However, YouTube responded to these claims saying this price increase is because of “the broader rise of content costs,” not because of Sunday Ticket. 

Brent Lawton, vice president of media strategy and business development at the NFL, said in December that Sunday Ticket would be an additional cost on top of YouTube TV. Peter King, from NBC Sports, estimated the cost of Sunday Ticket will be around $300, but there’s no official figure attached to the subscription at this time.

For more, here’s what you need to know about YouTube TV’s Multiview in March Madness and how YouTube TV compares to Hulu Plus Live TV.

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